Social media is one of the most prominently used mediums in the present generation and the number of people using is rising. And it is a fact that in the near future the number of users hooked to the social media networks will go beyond count. And it is said to be the best medium for any website which is an attempt to gain the visibility amongst the internet users.
In the recent past, most of the tech-savvy users have been coming across the term called as SMO. Social media optimization, which is the medium used to build awareness about a certain service, product, brand and an event as well. It is a lot easier for one to gain the attention by making a promotion through the social media, as the number of users is high on this medium.
Social media optimization, in simple words, is a promotion of your business on the social networking websites. The organizations and entrepreneurs use outlets and communities on the social media to endorse their products and launch ad campaigns as well. It is essential that the content created which needs publishing is strong and engaging enough to be liked and shared by the users.
A Facebook share for the podcast, ad campaign, image or video, retweets on Twitter and an RSS feed on a blog is the best example when it comes to SMO. We can say that SMO is the new age SEO which will help your website gain popularity, visibility and eventually lead to better rankings as well.
In today’s world, SMO is considered as crucial and essential for websites and there are certain factors for it to be considered in such a way. SMO will ensure that you are having a strong online presence which will allow you to have a strong authority on the brand or service which you are providing through your website.
And, it is the best medium to be able to reach millions of people across the world and gain customers from across borders and oceans. Your business will not be confined to a limited circle of users or customers, in no time you will be able to gain international customers for your business as well.
A brand new website is ought to have a lesser traffic and it is essential that it has the traffic website increases over a period of time. Without investment, if you are planning to increase the traffic then SMO is the best option for you to go for, as you will be able to reach people from across the globe.
Apart from creating a buzz SMO is being used in lead generation as well. When you get into social media networks it is easier for you to reach out for lead generation campaigns and target the customers which might create good revenue as well. Another factor here is that the ranking on the various search engines will also increase exponentially.
SEO versus SMO
SEO & SMO both are considered to be the best options to drive traffic to the websites. And is there any difference between the both, there is definitely a difference but both share the same aim, to drive as much as traffic possible for the websites. Online marketing is not a simple task as there is a need for awareness and skill to improve the visibility as well.
SEO in simple words is Search Engine Optimization, where a website is optimized enough to be displayed at the top of the search results of the search engine and it is achieved by improving the rankings of the website. And when we consider SMO, social media networks and social networking sites are involved here.
The latter will help you to increase your online presence with a different set of communities through social networking. And it does not stop with social media sites like Facebook and Twitter, it continues with blogs, forums and the places on the web where the business is being mentioned.
Improving SMO for your website is crucial to improve the presence and drive traffic; on that basis, it is definitely not advisable if you are scattering links across every possible social network. Social shares carry potential information and the authenticity and source are also important. So, if you are planning to have your website optimized based on SMO, you should ensure that the right parameters are followed.
Benefits of using SMO
Now, we are completely aware of the factors which we need to do with SMO to gain the popularity, visibility, and ranking for a website. On the flip side, we need to consider the don’ts of SMO as well, to ensure that will are not stuck in the whirlwind of mishaps which you were not expecting it to happen. Let’s go ahead and check out on the don’ts part to ensure that we are careful beforehand.
There are certain guidelines which need to be followed to ensure that the website sticks to the first page of the search results rather than going down in the ranks.
How can SMO help you with your business?
Search engines have the tendencies to make changes in their algorithms from time to time and it is important that you are pacing up side by side and not left behind at any given moment. And due to the change the algorithms there are changes in the way a website is being ranked as well. So, it is crucial that you are up-to-date with the changes which the search engines are making.
According to the trends, there is a rise for the search engines to give more importance to the social media content and predominantly the number of shares made for the content is made by the users. Websites which receive the least number of shares and lack in SMO are considered to be placed at the bottom the search rankings.
The search engines believe with the fact that if a business is being able to grab the attention of the users through the likes and users then it is said that they have an engaging and interesting content for the user. It can be said that it will be days of past where SEO alone will be considered enough to bring traffic to a website.
SMO is gaining a huge amount of popularity, as it is the mainstream medium used by most of the people from around the world. And it will be considered as one of the most essential and crucial elements for a website to be ranked on the predominantly used search engine Google.
What do you need to do to improve SMO for your website?
There are multiple ways in which you can apply SMO for your website and have the users engaged. One of the prominent factors which you need to focus on is the quality and level of engagement which your website has at present and depending on that you need to make the improvisations. Do not stick with Facebook & Twitter alone even though they are the pinnacles in social media. Try to focus on other lesser is known social media networks and forums to improve the visibility in an effective way.
The promotions, images, videos, podcasts, and contents every element of your social media posts should be completely customer driven. It doesn’t matter whether there are a good quantity of posts, the quality matters, even if it is just one post made, it should be worthwhile to be liked and shared by the users. Most of the organizations and entrepreneurs are drifting towards to creating an influential and potential presence with SMO to improve their business.
Is SMO a necessity or requirement?
With all said and done about SMO, now there is another question, is SMO a necessity or requirement for your website? What if your website is not optimized according to SMO? Will you be out of the game in your field of business? These are a few doubts which might be bothersome for a few of the organizations and entrepreneurs.
SMO is not mandatory for any website, there are still a few websites, which do not follow SEO or SMO but still have a good traffic and visibility. All depends on the information, product or service which you are providing through your website. In simple words, we can say that SMO is a requirement rather than a necessity.
A website which is optimized enough according to the parameters of SMO and SEO, it is an obvious factor that it will gain traffic in no time. There is no mandate need of SMO for your website, but it is advisable that you try SMO for your website, as it will help you to reap good amount of profit through your online presence and marketing.
Increasing traffic with SMO